Buy Lynda.com - Google Analytics Essential Training
Google Analytics Essential Training with Corey Koberg
In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
Topics include:
Setting up an account
Installing tracking code on a site
Reading the dashboard and understanding high-level metrics
Understanding how visitors use and navigate web site content
Analyzing visitor and traffic source reports
Tracking AdWords and other marketing campaigns
Planning and configuring goals
Utilizing segmentation for deeper analysis
Understanding the raw data and how it's collected
Selecting and comparing date ranges
Using flow visualization to see how visitors navigate through a site
Subjects: Business, Online Marketing, Web, Data Analysis, Web Analytics, SEO
Software: Google Analytics
Author: Corey Koberg
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