Buy Lynda.com - Social Media Marketing with Facebook and Twitter
Social Media Marketing with Facebook and Twitter with Anne-Marie Concepción
In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Topics include:
Understanding online marketing
Keeping business and personal accounts separate
Developing a marketing funnel strategy
Creating a branded Twitter page background
Optimizing tweets to help them go viral
Leveraging the latest Facebook features for pages
Managing your Facebook Timeline
Creating targeted Facebook social ads
Customizing Facebook pages with iFrames
Using Twitter and Facebook analytics to measure impact
Reducing your workload with social media management programs
Subjects: Business, Online Marketing, Social Media Marketing
Software: Facebook, Twitter
Author: Anne-Marie Concepción
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